All That Glitters... Gets Sold!

At Eight our purpose is to empower the masses to be more successful online and we love it when we get to work with super cool humans who are building their ecommerce businesses using our digital products.

Natalie Chapple of Glisten Cosmetics is one of those people, and with a little help from Bundle Builder her online store has gone from garage chic to warehouse glamour in a matter of years.  

Based in the UK and formerly working as a teacher, Natalie started selling glitter from her garage as a side hustle back in 2017. When her daughter was born and maternity leave kicked in during 2018, Natalie started to think about what she could do to turn glitter into gold (well, turn it into something more lucrative, at least). With a background in design, Natalie began to get creative, and used her time and talents to develop her first ever eye shadow (glittery, of course). Colours, textures, formulas… Natalie had her eyes firmly on the prize of crafting truly eye-catching cosmetics, and ‘Disco Dynamite’ was just the start, as Glisten Cosmetics began to evolve from a side hustle business to a brand with a loyal following. 

The real beauty in all of this was that Glisten began to do so well, that at the end of 2020, Natalie was able to ‘give up the day job’ and become the full-time face of her full-time cosmetics brand. Thanks to a great e-commerce business model featuring Bundle Builder as a foundation-al (yes, we’re loving the puns today) element. Today, Glisten Cosmetics has gone from ‘glitter in a garage’ to a global brand that ships products worldwide on a daily basis with 40% of sales made in The USA.

“My make-up ranges at Glisten are colourful, inclusive, and cruelty-free.”, beams Natalie.

“They’re affordable, too, which has always been important to me. Integrating Bundle Builder on my Shopify store means that not only is the customer buying journey an accessible one, but one that rewards people for their purchases along the way. Put simply, it adds tiered discounts when my customers choose to add more products to their bundles.”

As a Shopify merchant, Natalie’s gone all-in for Glisten with Bundle Builder. She currently offers six bundles that provide attractive options for her customers to easily purchase her cosmetics online - without the worry of deepening any frown lines along the way! The bundles are interactive so customers get to choose what they put in the bundle. They essentially build their own bundles. This means the buying experience is personalized and tailored to each individual shopper. 

Best loved and lauded for her wet liners and mascaras, Natalie saw fit to reward her loyal customers by incentivising them with tiered discounts. The customer experience works on the tiered system where the more you buy, the more you save. It’s been enough to cause a rush on those eye liners, we can tell you!

Whilst Natalie’s cosmetic creations are crafted to help her customers stand out, she also has her beautifully lined eyes focussed firmly on the way customers receive their products.

“Customer service is key, and I pride myself in making sure everyone receives a product they love at a price they can afford”, says Natalie. “I really want people to stand out when they wear my products and to enjoy the whole buying experience with Glisten.”

Has Bundle Builder helped Natalie and the team at Glisten with this customer service pledge? We think so.

“Choosing Bundle Builder hasn’t just helped me increase my sales revenues, it’s helped me market my products in the first place.”, Natalie tells us. “It provides ways to put control into my customers hands and from the customer feedback I know this has been a game changer. It also helps that Bundle Builder is simple to use and feels really bespoke to my store. I’ve found it so easy to spin up complex bundles with tiered discounting and quantity rules in just a few minutes.”

This Shopify merchant story is exactly why our team working on Bundle Builder come to work - to help ecommerce businesses be more successful with bundles. And tagging along on Glisten’s journey to success (making over 7 figures in Bundle Builder revenue to date) has been and continues to be a real treat.