BFCM 2023: Your ultimate guide to supercharge your sales this Black Friday 🚀
As the most anticipated shopping weekend of the year approaches, merchants worldwide are gearing up for Black Friday Cyber Monday (BFCM). To help you prepare, we've put together a detailed guide loaded with valuable resources to supercharge your online store. Read on to discover how you can make this BFCM a record-breaking success.
2022 recap: Online shopping triumphs
The Black Friday Cyber Monday weekend witnessed record-breaking success in 2022, marking it as one of the most profitable shopping weekends in recent history. E-commerce sales soared to new heights, breaking records and surpassing expectations.
Top product categories included Apparel & Accessories, Health & Beauty, and Home & Garden, with notably 73% of sales made via mobile devices. While 27% came from desktop users, this underscores the importance of a mobile-friendly shopping experience.
The surge in online shopping was driven by a combination of enticing deals, streamlined online experiences, and widespread consumer confidence. Merchants across various industries experienced substantial revenue boosts, with many small businesses reporting significant growth during the BFCM period.
For a further breakdown of the holiday shopping trends and essential strategies for this year's festivities, we recommend checking out this article by Shopify: '7 Things You Need to Know About This Year's Holiday Shoppers'.
Preparing your online store for BFCM
Before the BFCM rush begins, it's crucial to ensure your online store is in top-notch shape. A fresh and visually appealing website not only attracts customers, but also ensures smooth navigation and an enjoyable shopping experience.
A great place to start is updating your Shopify theme to the latest version. However, before making any changes, remember to create a backup copy of your live store by duplicating your current theme - just in case you need to start over.
It’s also a great idea to check your website's speed, mobile responsiveness, and overall user interface. A well-optimized store can significantly impact your conversion rates. Keep in mind that BFCM is increasingly mobile-driven, so ensure your store is mobile-friendly for the many shoppers using their smartphones and other handheld devices.
Take a look at Shopify’s Help Center for a full break-down on how to check your store’s speed and subsequently improve it:
🔎 Improving your online store speed
Offering enticing deals and discounts over the BFCM weekend is the most effective way to attract eager shoppers, increase sales, and outshine the competition. Bundling is one of the most popular methods for accomplishing this goal; it not only leaves customers with the satisfaction of finding a fantastic deal but also allows stores to boost their average order value.
To ensure everything runs smoothly behind the scenes, it’s important to plan your bundles ahead and prepare your store for what could be a significantly busier period. For example, double-check that your inventory levels are well stocked and shipping options are up to date to avoid stockouts and guarantee timely deliveries.
A streamlined checkout process is also always appreciated and can help prevent cart abandonment. The payment process should be fast and hassle-free with various payment options available. Make the shopping experience a breeze on your website, and you'll set the stage for a BFCM filled with success and satisfied customers!
The power of Bundle Builder: Your secret weapon for BFCM success
Planning your store’s Black Friday offerings is key to a successful Cyber weekend - but crafting enticing deals and discounts doesn’t have to be super complicated in order to stand out from the competition. Incorporating Bundle Builder into your Shopify arsenal allows you to easily and seamlessly create compelling product bundles to captivate your customers, and ultimately amplify your BFCM sales.
Bundles are highly marketable, making it easy to promote your BCFM deals on social media; ideal for connecting with loyal customers and attracting new visitors to your store.
Why choose Bundle Builder for BFCM?
Our powerful discount engine allows you to create customizable product bundles effortlessly. Set up one-page or multi-step offerings, promote exclusive discounts, and enhance the overall shopping experience for your customers.
👉 Simplicity: Create customized bundles in minutes with our user-friendly interface.
👉 Flexibility: Offer tiered discounts, BOGO deals, and more to entice your customers - set your own rules.
👉 Boosted Sales: Increase your average order value and boost your revenue effortlessly.
👉 Support: Our dedicated support team is here to assist you along the way.
Harnessing Bundle Builder's capabilities
If you’re looking for ways to use the Bundle Builder app on your store, we’ve put together a few strategies to get you started:
⭐️ Create themed bundles: Group related products into themed BYO bundles at a discounted price, such as a 'Build Your Own Winter Skincare Routine' featuring skincare products at a 25% discount. Themed bundles appeal to specific needs, making them attractive to customers looking for curated solutions.
⭐️ Tiered discounts: Offer tiered discounts based on the number of items in the bundle or amount spent. For example, a 10% discount for 2 items, 20% for 3 items, and 30% for 4 items - or a 10% discount for a $20 spend, 20% for a $30 spend, and 30% for a $50 spend. Tiered discounts encourage customers to add more items to their cart to unlock higher savings, increasing your average order value.
⭐️ BOGOF: Encourage customers to buy more by offering Buy One Get One Free deals on particular bundled products. For example, allow customers to build their own children’s gift box, with a free toy included in each bundle.
If you are new to Bundle Builder, our Merchant Success Specialist, Natalie, has created a super useful walk-through video on how to set up your bundles for first-time users, and those looking to maximize the app on their store this Black Friday.
With your online store primed and the power of Bundle Builder at your fingertips, you're ready to make this BFCM your most successful one yet. By offering attractive and well-thought-out bundles, you're not just selling products; you're providing solutions tailored to your customers' needs. Embrace the festive spirit, get creative, and get ready to watch your sales soar.
Remember, we’re here to help you every step of the way, with our dedicated support team ready to resolve any issues you may be facing in the lead up to the BFCM weekend.
Dive into our support docs for in-depth guidance and troubleshooting, and check out our YouTube channel for a wide array of how-to videos to guide you on your Bundle Builder journey.
We wish you every success this upcoming Cyber weekend. Happy bundling!
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