Empowering Thoughty’s customers with full creative control through Bundle Builder

There’s nothing worse than sending a gift box to a friend and not being 100% happy with the contents, sigh :(

This is the customer sentiment that Anne Tilghman Reiss, founder of Thoughty, tapped into to spark her search for a bundling app.

“Bundle Builder makes it easy for me to offer my website visitors the opportunity to build their own custom gift basket from a selection of inventory.” - Anne Tilghman Reiss, Thoughty founder

Anne started Thoughty Gifts to help people reach beyond social media and make memorable connections through gifting. Raised to never show up empty-handed and to always say thanks with a hand-written note, Anne created the business with these values at the very core. Thoughty essentially brings goodwill straight to your door.

Thoughty is a successful gift box business that operates across North America. The gift boxes are carefully curated and beautifully presented.

When Anne started receiving numerous calls from potential customers wanting to choose specific products for their gift boxes, she realised she could add a new revenue stream to the business in the form of custom gift boxes. Her next step was to try and find a Shopify app to help facilitate this.

Anne needed the experience of creating a custom basket to be simple and fun for the customer, and the layout to feature the product photos and a description of the products. And as she rotates in new inventory pretty regularly, she needed the process of uploading and removing items to be really easy as well.

So she went searching for custom gift boxes on the Shopify app store and came across Bundle Builder. Hooray for us!

It was the first app she tried and bingo, it delivered exactly what she needed plus the “quick and helpful customer service” (her words, not mine!) made installing the app really simple.

Anne uses Bundle Builder's multi-section bundle structure to achieve her unique gift basket model. She has two fixed price points for her gift baskets, each containing a fixed number of products. And by utilising the handy ‘Disable overfilling’ setting, customers can’t overfill their baskets when they reach the limits that have been set, making orders precise and easy to fulfill.

Her multi-section bundle demonstrates how easy the purchasing flow is for customers:

1. Choose your box,
2. Browse and add your products,
3. Add a message and
4. Check out.

Custom gift boxes made easy.

Anne has been very happy with the way Bundle Builder easily integrates with the look and feel of her site. Plus the app has saved her time - a precious commodity for Shopify entrepreneurs - and her customers are loving it.

If you’re looking to create custom boxes on your store, you can visit our demo stores for ideas here.

And if you’re in the USA, spread some goodwill and send someone a little something. Thoughty creates lovely, thoughtful gifts. Shop their custom gift boxes here.